Aleph – Silkscreen poster in real oxblood
Aleph – Silkscreen printed poster with real oxblood
We all use letters to convey written communication. But when letters are presented as images, something strange occurs. As a reader, you have to make a decision: do I look at an image, or do I read the text? Watching and reading simultaneously is difficult. It creates a short circuit in the brain between the left and right hemispheres. It’s what we call Comfortable Confusion.
For Autobahn’s 10th anniversary, we’ve created a new visual identity for ourselves. We used the first letter of our name as a given, because frequently we explain to people that what we do at Autobahn is best illustrated by showing how human communication in writing has developed over the years: The letter ‘A’ finds its origin in an Ox head (Aleph, or ‘first’) around 3000 B.C. The Oxhead and letter ‘A’ are connected in a design that spans human ‘design’ over 5000 years.
For the identity we created an ink that is actually a Pantone fashion color, but it does not exist as a printing color: Oxblood Red. We teamed up with Ramon Goedvree from Kapitaal Utrecht to create silkscreen printed posters with real Oxblood, in an limited edition of 30.
See the production of the Aleph poster here:
Aleph – Silkscreened poster with genuine oxblood.
Colors may fade over time.
Size: 50 x 70 cm
Paper: 140 gr. Canson art paper